Rise of gambling in Kenya: exploring 2024 trends

In recent years, the African gambling market has experienced exponential growth, with Kenya emerging as a significant player in this lucrative industry. 

According to a report by RandM, the African gambling market is projected to grow at a compound annual rate of 12% from 2020 to 2025, reaching over $40 billion by 2025. This staggering growth is fueled by various factors, including the continent’s sizable population of over 1.3 billion people, many of whom are tech-savvy and increasingly drawn to online gaming platforms.

Kenya, along with Ghana and Uganda, stands out as one of the leading countries driving the expansion of the African gambling market. In Kenya alone, the industry is estimated to be worth around KES 200 billion ($1.8 billion) annually, with mobile sports betting emerging as the preferred form of gambling among Kenyan players. The proliferation of betting platforms and the growing number of players attest to the immense potential for further growth in the Kenyan gambling sector.

Despite the rapid expansion of the industry, stakeholders in the African gambling market are aware of the need to promote responsible gambling practices. Efforts are underway to establish robust frameworks for responsible gambling and player verification to safeguard the interests of players and maintain the integrity of the industry.

Football betting remains the undisputed king of the gambling scene in Kenya, with a staggering 83% of gamblers placing their bets on the beautiful game. The popularity of football betting underscores the passion for sports in Kenya and the allure of the thrill of predicting match outcomes.

At MOYO Casino, we recognize the evolving landscape of the gambling industry in Kenya and are committed to providing our guests with a premium gaming experience that prioritizes responsible gambling practices. 

With a commitment to responsible gambling and unparalleled luxury, MOYO Casino became a premier gaming destination in Kenya since its opening.